BET week Pre-Beauty & Brains Fashion Show and Gifting Suite

In the hulabaloo of my commendation at the West Los Angeles Chamber of Commerce the week before, I decided to check out the BET week Pre-Beauty & Brains Fashion Show and Gifting Suite at the California Market Center, a true mecca of West Coast fashion. It was great to run into my friends Phillip Delacruz from Dama Tequila and BJ from Hula Girl.  

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Jane Owen PR’s 4th Anniversary

On Wednesday June 24th, there was a red carpet celebration for Jane Owen PR’s fourth anniversary. Cocktails, DJs, Entertainment, celebs, gift bags and good times were had at the hip new Indonesian steakhouse Hutchinson Cocktails and Grill at 826 N La Cienega in West Hollywood. Jane is a super cool publicist and such a sweet person that it’s no surprise that I ran into some good friends and made new ones. “To me, this anniversary is a real celebration of everyone who has supported me. While it’s a celebration of my career, moreover, it’s a celebration of everyone else who has helped […]

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Edison Cortez of Thomas and Edison’s Elegant Gown

This post is about an amazing gown I wore designed by this wonderful designer Edison Cortez of Thomas and Edison.   I had the honor of wearing a beautiful beaded strapless gown by the amazingly gifted Edison Cortez of Thomas and Edison at my commendation from the West Los Angeles Chamber of Commerce the other night. Just putting on the dress was fun as it was a wrap style dress! I love the gold beading on the bodice that was all done by hand. And the gown was pure silk. Edison’s designs are usually very sexy, alluring, and oh so […]

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Pink Pump Affair Kicks Up Its Heels for Charity

Attorney General Kamala Harris,  actress/philanthropist Nicole Ari Parker, the Good News Foundation (Pat Harvey, Leslie Miller, Dorothy Lucey, Ana Garcia) and Bonnie Rubin, an Executive Vice President, 1st Century Bank) were honored as 2015 “Women of Distinction” at the can’t miss 7th Annual Pink Pump Affair to benefit Special Needs Network (SNN) . This upscale event will took place at the ballroom of the  swanky Montage Hotel in Beverly Hills on Sunday, May 17th. The highlight of the afternoon was a couture fashion show by high-end designer St. John with L.A.’s top models.  

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So Very Vida’s Hollywood Photo Shoot

I had the good fortune of running into some amazingly talented photographer friends at the Sanyae Demure fashion show at the Art Hearts Fashion boutique at the Hollywood and Highland Mall and also at the Kino Croatia event, so I ended up having a great photoshoot.  I have so many great memories of covering events over the years in that part of town, so I kinda felt like it all came full circle that evening. I feel blessed to have worked with the creme de la creme of fashion and celebrity photographers. Photos courtesy of the amazing Sheri Determan, Bob […]

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The Seductive Sanyae Demure Trunk Show

Sahar Amiry, the creator of the sexy new Sanyae Demure line, had a trunk show on May 16th in conjunction with Art Hearts Fashion’s (AHF) exclusive boutique at Hollywood and Highland. There was a special performance by Phoenix and Kian as well as a DJ, pole dancer and even a burlesque dancer! Ever the amazing hostess, there was also Sahar’s Sanyae label signature pink champagne and her spicy handcrafted drinks. Gourmet pizza was served from Pieology as well as traditional Persian dishes made painstakingly from scratch by Sahar’s aunt, prominent Iranian-American businesswoman Lily Fard. The models in the fashion show […]

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Sue Wong Soirée Sweetens Hollywood

Renowned fashion designer Sue Wong recently hosted a very exclusive and upscale launch party for her new perfume and ecommerce store in the heart of Hollywood at the popular Hollywood and Highland complex. This was a very small and intimate party, so I was honored to receive an invite. The location was a separate part of the Sweet store where Art Hearts Fashion (AHF) has their lineup of exclusive designers, who have held fashion shows via AHF’s Parker Whitaker Productions.   I was really impressed that they had such a large retail space and was delighted to have a bird’s […]

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Style Fashion Week Opening Night Reception

I’ve said it before and I’ll say it again. Veronica Kerzner is a force. Born in the OC and currently living in NYC, she created Style Fashion Week in 2011. This event is the largest and one of the most prestigious fashion events of the season. This creative businesswoman brings her warm Southern California exuberant spirit and her East Coast fashion sense and know how to this wonderful event, truly making it the industry standout that it is in a city not known for its fashion sense. I managed to catch up with Veronica at the SFW opening night party she […]

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Sue Wong’s Spring Show is a Mythical Journey

Iconic and award-winning fashion designer Sue Wong opened up Art Hearts Fashion LA Fashion Week with her breathtaking MYTHOS & GODDESSES Fall 2015 Collection. Sue’s mantra is Beauty Magic Transformation and this phenomenal show was definitely all that and more. This sold out, star- studded show was standing room only and definitely the hottest ticket in town. While it was by far the most crowded and packed fashion show this roving reporter ever attended in recent memory, I was so impressed that Los Angeles (and So Cal in general) a city known for it’s “fashion” template of blue jeans and […]

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So Very Vida is So Very Live!

Hello dear readers! This is my first post and I could not be more excited to finally get this blog going! This site has been in the works for quite some time, however, with my recent foray into journalism, voiceover gigs and acting in three short films, one of which I have produced, I have been pretty busy for the past couple of months.  In the midst of all of this, I managed to cover Sue Wong’s amazing fashion show, which I will chronicle in my next blog post. This show was organized by Arr Hearts Fashion and Parker Whitaker […]

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