The Seductive Sanyae Demure Trunk Show

Sahar Amiry, the creator of the sexy new Sanyae Demure line, had a trunk show on May 16th in conjunction with Art Hearts Fashion’s (AHF) exclusive boutique at Hollywood and Highland. There was a special performance by Phoenix and Kian as well as a DJ, pole dancer and even a burlesque dancer! Ever the amazing hostess, there was also Sahar’s Sanyae label signature pink champagne and her spicy handcrafted drinks. Gourmet pizza was served from Pieology as well as traditional Persian dishes made painstakingly from scratch by Sahar’s aunt, prominent Iranian-American businesswoman Lily Fard. The models in the fashion show […]

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Superb Super Saturday Sale Raises Money for Charity

On Saturday May 16th, I attended the Superb Super Saturday Sale at Barker Hangar. Over 2,000 people attend each yearly Super Saturday–guests include supporters and their families, designers, celebrities, editors, media, and fashion lovers. The NY event is hosted by Kelly Ripa and Donna Karan, and sponsored by QVC, while the LA event is hosted by Rachel Zoe & Rodger Berman and Molly Sims & Scott Stuber. What I love about this sale is that ALL proceeds go to the Ovarian Cancer Research Fund. Such a great cause, such amazing designers and just an all around fun event. And the […]

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Guilt-Free Shopping at Gilt City

I checked out the Gilt City Wearhouse Sale right when it opened at Siren Studios in Hollywood and boy am I glad I did. While I swooned over Valentino, Reem Acra, and other haute couture designers, I was all about the bargains. I picked up a great jacket for $15 (!) and a nice Sam Edelman coat for a song. I spied some great stuff there. Couture hounds beware! Reem Acra gowns that are worn by A listers at the Oscar. A box shaped jewelry encrusted Judith Leiber clutch and some other great bags. Other coveted designer brands featured at […]

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Jeanie Madsen at Minnie T’s

I went to visit a friend earlier, the amazing Jeanie Madsen, at Minnie T’s, a super swank and hip boutique in Santa Monica, where her designs are sold. Jeanie is very excited to have her clothes featured at this exclusive boutique, which is owned by Barbara Phillips. “Barbara is a trailblazer. She opened the first boutique of this kind on Abbot Kinney 13 years ago. I’m really excited to feature my line here,” said Jeanie. What I like about Jeanie’s line is that she utilizes natural fabrics like gauze and linen and her designs are oh so flowy and cool. […]

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Sue Wong Soirée Sweetens Hollywood

Renowned fashion designer Sue Wong recently hosted a very exclusive and upscale launch party for her new perfume and ecommerce store in the heart of Hollywood at the popular Hollywood and Highland complex. This was a very small and intimate party, so I was honored to receive an invite. The location was a separate part of the Sweet store where Art Hearts Fashion (AHF) has their lineup of exclusive designers, who have held fashion shows via AHF’s Parker Whitaker Productions.   I was really impressed that they had such a large retail space and was delighted to have a bird’s […]

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Style Fashion Week Opening Night Reception

I’ve said it before and I’ll say it again. Veronica Kerzner is a force. Born in the OC and currently living in NYC, she created Style Fashion Week in 2011. This event is the largest and one of the most prestigious fashion events of the season. This creative businesswoman brings her warm Southern California exuberant spirit and her East Coast fashion sense and know how to this wonderful event, truly making it the industry standout that it is in a city not known for its fashion sense. I managed to catch up with Veronica at the SFW opening night party she […]

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LA Fashion Week in Review

I really enjoyed the shows during LA Fashion Week that Art Hearts Fashion (AHF) put together in conjunction with Erin and Sarah Whitaker of Parker Whitaker Productions. I’ve covered so many shows in such a short period of time this season at LA Fashion Week that my head is still spinning. But, I will say there were many standouts and great designs. In addition to a legendary, iconic designer like Sue Wong, who opened fashion week at AHF, there were all sorts of avant-garde designers with striking designs. I love AHF’s very own Erik Rosete’s high-end street-wear line Mister Triple X. […]

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Sue Wong’s Spring Show is a Mythical Journey

Iconic and award-winning fashion designer Sue Wong opened up Art Hearts Fashion LA Fashion Week with her breathtaking MYTHOS & GODDESSES Fall 2015 Collection. Sue’s mantra is Beauty Magic Transformation and this phenomenal show was definitely all that and more. This sold out, star- studded show was standing room only and definitely the hottest ticket in town. While it was by far the most crowded and packed fashion show this roving reporter ever attended in recent memory, I was so impressed that Los Angeles (and So Cal in general) a city known for it’s “fashion” template of blue jeans and […]

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So Very Vida is So Very Live!

Hello dear readers! This is my first post and I could not be more excited to finally get this blog going! This site has been in the works for quite some time, however, with my recent foray into journalism, voiceover gigs and acting in three short films, one of which I have produced, I have been pretty busy for the past couple of months.  In the midst of all of this, I managed to cover Sue Wong’s amazing fashion show, which I will chronicle in my next blog post. This show was organized by Arr Hearts Fashion and Parker Whitaker […]

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