I had a fabulous time at the Bio Iconic Style Awards at Avalon in the heart of Hollywood.
BioIconic partnered with Modern Salon and L’Oréal-owned distributor Salon Centric on a nationwide hunt to give one hairstylist the biggest break of their career. The top four lucky hairstylists selected from the #MYBIGBREAK Instagram competition attended the awards where the winner, Kelsey Deuel was declared amongst 700+ guests, including some of the nation’s leading creative artists, stylists and beauty industry elites. In addition, the Kelsey will be featured in a nationwide print feature in Modern Salon.
The contestants competed for the grand prize by showcasing their work in front of the audience and a panel of celebrity judges, such as Artistic Director for JCP Salons, Nick Stenson.
Each stylist only had 10 minutes to present their hairstyles with Bio Ionic tools, and try to win over the judges. After every presentation, each judge provided feedback and scores. The judges then had time to deliberate and select the grand prize winner. In the interim, guests witnessed history as the founder of Bio Ionic, Fernando Romero, received a Lifetime Achievement Award. Later, a runway show displaying his award winning hair styles throughout the decades commenced.
“It is so important to us to collaborate with stylists and show them our appreciation of the community. We’re thrilled to provide one our strongest supporting groups the chance to showcase their passion and potentially win the chance of a lifetime,” says founder of Bio Ionic, Fernando Romero.
Dress: Love Tease