Renowned fashion designer Sue Wong recently hosted a very exclusive and upscale launch party for her new perfume and ecommerce store in the heart of Hollywood at the popular Hollywood and Highland complex. This was a very small and intimate party, so I was honored to receive an invite. The location was a separate part of the Sweet store where Art Hearts Fashion (AHF) has their lineup of exclusive designers, who have held fashion shows via AHF’s Parker Whitaker Productions.
I was really impressed that they had such a large retail space and was delighted to have a bird’s eye view onto Hollywood Boulevard while I was surrounded by Sue’s beautiful gowns, so it really adhered to her wonderful mantra of beauty magic transformation.
And I was really excited to try Sue’s new fragrance, which was amazing. “It’s feminine, nostalgic, alluring and it excludes glamour and mystique. It’s suitable for every Sue Wong goddess,” said Sue with a smile.
What I really enjoy about Sue’s events is that I get to also catch up with her and her wonderful team, who did an excellent job of organizing the event. Sue’s very proficient and super friendly publicist, Greta Kovacs-Schmid, ran the red carpet quite well in this bustling location. In the midst of all she had to do, Greta wore one of Sue’s beautiful art deco inspired gowns with feathers at the hem and a nice braid at the crown of her head. Made for a real ethereal and timeless look.
Sue’s executive attaché and go-to guy, Luke Eleftheriou, has a great eye for style and presentation. He truly did a great job showcasing Sue’s exotic and feminine new fragrance, which goes great with her line of beautiful gowns. As for the fragrance, “it’s alluring, seductive and evocative,” added Luke.
In addition to the loveliness, grace and style that is pure Sue Wong, there were many celebrities, influencers and even some royalty at the event. Photographer Greg Doherty did a great job with the red carpet arrivals and truly capturing this special event.
Sarah Whitaker and her sister Erin of the aforementioned Parker Whitaker Productions were in attendance. These hard working and inventive sisters were promoting their new nail polish line. “We’re were trying to make something fun and exciting in fashion. Something that can be worn every day and makes a statement,” said Erin. “These colors brighten outfits and make a statement,” added Sarah. The nail polish comes in five cool colors. Each one has its own naughty name such as Blow, Sugar High, Gold Digger, Trashy Chic, and Rich & Popular. These enterprising sisters have plans for loungewear and booty shorts. Check out their website at www.ParkerWhitaker.com
Marika Soderlund-Robison of Kicka Custom Design Inc. was in attendance. She often collaborates with Sue by designing all the exquisite and awe-inspiring headdresses that are so prominently displayed on the celebrity supermodels that wear Sue gowns on the runway. Check out her work at kickacustomdesign.com.
A standout guest of the evening was Prince Maximilian Ferdinand Von Anhalt, who is known for his role on the reality TV show, Millionaire Matchmaker. Prince Ferdinand has a real joie de vivre and is quite the sharp dresser! He’s the adopted son of Zsa Zsa Gabor and his father is Frederic Prinz von Anhalt who himself was adopted by Princess Marie-Auguste of Anhalt. But that wasn’t the only royalty at the event. Prince Mario-Maz zu Schaumburg-Lippe, Nachod of Germany was also in attendance making the evening a truly royal affair.
As always, Sue was an extremely elegant and gracious host, so it’s no wonder, she is eloquently referred to as the Empress. I am very excited for her in new ventures and felt amazing wearing one of her designs that night. When Sue graciously complimented me, I remember telling her that when I wear her gowns, I feel amazing and like I momentarily have the life I deserved to have (had things not soured in the old country). Couture makes me reveal my innermost feelings apparently. It was a night of beauty magic transformation indeed! Check out Sue’s latest designs at www.Suewong.com.
All photos courtesy of Greg Doherty